Social Media Content Creator

Job Overview:

Are you a creative and organized social media enthusiast with a passion for fashion and lifestyle brands? Do you excel in a dynamic environment where your ideas can significantly enhance brand visibility and engagement? If so, we want you! As our Social Media Content Creator, you'll lead the online presence for three exciting and unique brands: Allana Ford, Coco Dee, and WJL. You'll create compelling visual content, manage posting schedules, and work closely with stakeholders to bring each brand's story to life on Instagram, TikTok, and Facebook. This is your opportunity to make a tangible impact and shape the digital landscape for these vibrant brands.

Role Responsibilities:

As the Social Media Content Creator, your responsibilities will include:

• Content Creation: Crafting engaging and visually appealing tiles, carousels, and Reels for Instagram, TikTok, and Facebook, based on a given content calendar. This involves brainstorming ideas, designing graphics, sourcing images/videos, and writing captivating captions.

• Content Scheduling: Planning and scheduling content for optimal posting times across all platforms, ensuring a consistent and active brand presence.

• Stakeholder Collaboration: Participating in regular meetings with stakeholders from Allana Ford, Coco Dee, and WJL to understand brand objectives, discuss content strategy, and ensure alignment on messaging and visuals. This requires excellent communication and interpersonal skills.

• Brand Consistency: Maintaining a consistent brand voice and aesthetic across all platforms for each of the three brands, adhering to brand guidelines and style guides.

• Performance Monitoring: Experience or interest in tracking social media analytics to understand content performance and inform future strategies.

Required Skills and Expertise:

• Content Creation Tools: Proficiency in graphic design tools such as Canva, Adobe Photoshop, Illustrator, or similar software is essential for creating visually compelling content. Video editing skills for Reels and TikTok content are a plus.

• Social Media Platforms: A deep understanding of Instagram, TikTok, and Facebook, including best practices, algorithm updates, and platform-specific content formats.

• Organizational Skills: Excellent time management and organizational skills are crucial for managing content calendars, scheduling posts, and meeting deadlines across three brands.

• Communication Skills: Strong oral and written communication skills are necessary for collaborating with stakeholders, writing engaging captions, and presenting ideas effectively.

• Attention to Detail: A keen eye for detail is essential to ensure accuracy in content creation and scheduling, maintaining brand consistency, and identifying potential issues.

• Problem-Solving: The ability to think on your feet and find creative solutions, even when information is limited, is highly valued.

• Flexibility and Reliability: Punctuality, reliability, and a willingness to be flexible with work schedules are important for this role.

Bonus Points:

• Experience with social media analytics tools.

• Familiarity with fashion and lifestyle brands.

• Photography and videography skills.